Lu first came to life on YouTube in August 2009 to promote iBlogTV on behalf of Magazine Luiza ("Magalu"). Since 2009, Lu has used her massive rapidly growing social media accounts to feature unboxing videos, product reviews, and software tips on behalf of the company, one of the largest Brazilian retail companies. Magalu saw $552M in profit in 2019.
Lu can be seen on the navigation bar of Magalu's website, Magalu's Android and iPhone apps, and commands a massive following, particularly on Facebook, making her the most visible virtual human in the world.
While Lu may have a massive following, it's important to note her notoriety and reach is reserved to Brazil.