Who is Barbie? @barbie, explained

The Insider Insight

Does Barbie need an introduction? Born March 9, 1959, Barbie is the story of an icon who took the world by storm in the toy medium, and is now growing her relevance in the virtual medium. Her latest achievement was starting a now-famous YouTube channel where she hosts Barbie Vlogs.

Christopher Travers

Barbie

The Insider Insight

About

Instagram Bio

Identifies as

First Appearance

Originally From

More info

Featured In

4 Brand Mascots Turned Virtual Influencers

From food to tech to insurance, any brand can create a character that will last for generations.

Why Storytelling Can Make or Break a Virtual Influencer

Everyone has a story to tell— especially virtual humans.

Who is Virtual Influencer and Cartoon Network Star Any Malu?

"I am the best virtual influencer, the most beautiful girl on Cartoon Network, and I have the best series out of all the cartoons. I stay humble."

Create Celebrities, Create Jobs

On the internet, nobody is human, and the emerging virtual influencer industry capitalizes on this reality.

How Many Virtual Influencers Are There?

Learn how the industry grew from 9 virtual influencers in 2015 to over 200 today.

Meet VTuber Barbie: The Immortal Woman on a Mission

VTuber Barbie reveals Mattel's innovative, modern side and a commitment to positive influence... forever.

Exploring Top Virtual Influencers' Very First Posts

Much like a robot may output “Hello, World!” to announce presence, virtual influencer creators leverage the first post to demo connection to the digital world.

These Brands Are Creating Humans—You Can, Too

By creating humans, brands surpass a painful dependency on conventional influencers and, instead, unlock controlled, direct relationships with a new generation of entertainment-craving consumers.

Virtual Influencers Speak Out in Response to the Murder of George Floyd

Many virtual influencers are using their platforms to show support for #BlackLivesMatter and the ongoing protests.

Welcoming 17 Newfound Virtual Influencers to VirtualHumans.org

New virtual influencers are created every month. Today, we add 17 to our site.