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s you well know, on May 25th, 2020, Minneapolis police officers accosted George Floyd for reportedly using a counterfeit twenty-dollar bill at a local store. Aided by three other police officers, Derek Chauvin knelt on the neck of a handcuffed, unarmed, non-violent Floyd for 8 minutes and 46 seconds, murdering him.
Floyd's death has sparked protests across the world with millions demanding justice, total police reform, undivided support for Black Lives Matter, and more. Social media is ablaze with advocacy, guerrilla journalism, solidarity, and relief efforts (e.g. aggregation and delivery of key supplies for protestors). It's a crucial time of heightened media consumption and, in turn, heightened influence. Everyone is chiming in, whether that's through discussions, posts, donations, protests, or votes.
Based on our findings, 35% of active virtual influencers have used their platform to support protestors in some way. From posts showing solidarity to helpful resources to pledging support for #BlackLivesMatter, many of these 'virtual' influencers use their platforms for real good.
35% of active virtual influencers have used their platform to support protestors in some way.
Below, we've aggregated all virtual influencer posts on the topic (as well as some story posts) in one feed as protests continue to grow. We predict more virtual influencers will use their platform to speak out and advocate for change.
In no order, here are resources and perspectives shared by virtual influencers:
