"Yameii's ingenuity lies in that she is one of the earliest and most effective at proving contemporary transmedia personas have tangible social value in our increasingly intangible, virtual world. From bringing this character to life on stages, to NFTs, to music videos and more, Yameii's team has succeeded in building the foundation of a cultural icon. Executed thoughtfully, Yameii's style, sound, and personality are worth getting lost in, with her worth being made a subject of interest."