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About

Instagram Bio

Passionate about games, POP culture, sustainability and Brazilianness 🔵🔴 Our home is Brazil. Our cause is the Brazilian.

Identifies as

👨

First Appearance

June 27, 2017

Originally From

Brazil

More info

CB is the virtual character of Casas Bahia, one of the biggest retail brands in Brazil.

Before being called CB, he was known as Bahianinho, a brand mascot that was extremely well known throughout the country, practically a national cultural heritage. Last year, he went through a redesign process and went from being a child to being a teenager.

CB is passionate about games, sustainability, youth culture and getting to know Brazil and its secrets. He is a super vibrant boy who in less than a year is already a hit on the brand's social networks due to his fun and welcoming personality.