CB is the virtual character of Casas Bahia, one of the biggest retail brands in Brazil.
Before being called CB, he was known as Bahianinho, a brand mascot that was extremely well known throughout the country, practically a national cultural heritage. Last year, he went through a redesign process and went from being a child to being a teenager.
CB is passionate about games, sustainability, youth culture and getting to know Brazil and its secrets. He is a super vibrant boy who in less than a year is already a hit on the brand's social networks due to his fun and welcoming personality.
