IYanda refers to herself as Ayanda Thabethe’s virtual twin. And in fact, she is. IYanda was created to virtually embody Ayanda’s values on social media platforms: the first virtual human to do so for a celebrity according to herself. Like Ayanda, IYanda is also a South African model with interests in beauty, entertainment and fashion. Her virtual existence allows her to reach the corners of the Earth that Ayanda will not be able to set foot on––including confidently posing with big wild cats without any risk. Her introductory video presents her as a mix of an extraterrestrial power and an African queen in company of domesticated lions and lionesses. IYanda was a creation of Ayanda Thabethe in partnership with The Avatar Company, the same team that brought to life Kim Zulu.